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May 07, 2008


The BlessingWhite study is thought-provoking and, I assume, useful market research for BlessingWhite, but based on how the survey was done and who responded, I don't have much confidence in their conclusions. For one thing, they didn't use a representative sample and, as a result, the data are heavily skewed towards people who are in HR, management, and financial services. Also, the BlessingWhite definition of engagement is not the definition that I prefer to use. Engagement has many different meanings. Finally, there is no way to know from the survey how well the respondents perform in their workplaces. In general, survey data should always be understood within the context of how the survey was conducted.

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