In what is still another version of the four-style behavior model, most commonly called DISC, I was just sent an online quiz to find out if my selling style is that of a Peacock, Eagle, Owl, or Dove. After reading the descriptions of each bird, it's apparent that calling behavioral styles by bird species names has much more appeal than identifying individuals as D-I-S-C.
Nonetheless - that doesn't change the result. While understanding your style (or bird type) increases your awareness about how others might see you, it's not at all predictive at how capable a person is or will be at selling. Like all DISC type assessments, they are highly predictable for selling style but not selling skill. In other words, using an employee assessment like this for hiring might predict that they look like they can soar like an eagle but may in fact fly like a dove.
DISC in its many variations is an excellent tool for helping sales (as well as all employees) understand how other people see them and how they can adapt to improve relationship. It should not be used to assess skills, potential, or competence.
Read more about the Sales Quiz
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